O P Jindal Global Un...

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O P Jindal Global University

  • Product/ Service : Jindal Law School
  • Activity : Promotion of their new law courses
  • Objective :  To communicate & promote about their new offered law courses.
  • Target Audience : Students having interest in specializing in Law.
  • Strategy : Identified the verticals to promote the courses. Places like colleges, coaching classes, tapped the counselors and hangout places like malls, baristas. Took permissions from principals and the respective authorities and 5 teams of 2 promoters each were interacting with the students.